Research and Analysis on Proctor Gamble (PG) - 5481 Words

Executive Summary Procter Gamble (PG) is a multinational consumer-product company which operates in nearly 80 countries with more than 300 brands. With its core competency in development and commercialization of products and brands such as Pampers, Tide, and Wella which are part of PG s 22 billion-dollar brands, PG has been highly successful in the market with sales of $68 billion and a net profit of $8 billion in 2006. Its aggressive international expansion and innovation-driven strategy enable the company to achieve economies of scale as well as to differentiate itself from strong competitors like Unilever, and Kimberly-Clark. Due to its large size and complexity, the organizational structure tends to be centralized. The†¦show more content†¦Due to its nature as a transnational corporation, it must deal with consumers from various cultural backgrounds and respond to different customer needs, both vitally important in international business. Thus, we chose PG s international operations as t he focal area of our project. More specifically, China was chosen to conduct a detailed and sophisticated analysis. China, as an emerging and competitive market, has caught increasingly more attention from almost all major multinational corporations. Without exception, China has played a more important role in PG s ambitious blueprints, due to its immense consumer base, rapid economic growth, and gradually open environment. However, many of PG s brands failed and exited the Chinese market, which largely affected the company s profitability and reputation. Therefore, to analyze the causes behind the failure and to design a set of potential recommendation to fix the issue is beneficial for the company s future operations. Description and analysis of the organization s present design and context PG Company overview Procter Gamble is a multinational consumer-product company established by William Procter and James Gamble in 1837. PG currently has aShow MoreRelatedInnovation1666 Words   |  7 Pages------------------------------------------------- Innovation at proctor and gamble Pritesh Tarte- 11906296 ------------------------------------------------- Innovation at proctor and gamble Pritesh Tarte- 11906296 Assignment 1 Assignment 1 I INDEX 1.Introduction to Proctor amp; Gamble †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 2. Innovation at Proctor amp; Gamble†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 3. Connect amp; Develop Program amp; Open Innovation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 4. Voice of Customer†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Read MoreProctor and Gamble Innovations1550 Words   |  7 PagesGENERAL PROBLEM STATEMENT Can Proctor and Gamble survive and prosper by reinventing existing products in environment that requires new innovations? And will PG be able to meet their target of 50% of the market share in each segment? ANALYSIS General Environment Which of the general environment segments are most relevant to the consumer products industry? What are the main opportunities and threats affecting the company? Demographics— Proctor and Gamble is one of the largest consumerRead MoreImportance of Corporate Social Responsibility2089 Words   |  8 Pagesorder to improve their goodwill and brand loyalty. Proctor Gamble is one of the largest conglomerates in the world and enjoys presence across the globe. This paper aims at carrying out a critical analysis of the social activities that Proctor Gamble is carrying out under the banner of its campaign, Live, Learn and Thrive. Introduction As a large conglomerate, and understanding the need to become responsive towards social needs, Proctor Gamble launched a massive campaign called Live, Learn andRead MoreProcter Gamble Financial Ratios1634 Words   |  7 PagesThe financial statements of proctor Gamble can be found in the annual report. But what these numbers really mean can be found by the use of ratios. In order to give you a more in depth analysis of Proctor Gamble’s financial position we used several ratios. Activity ratios. These ratios measure whether a company is able to convert account within their balance sheet into cash. Showing us how fast a company can generate into cash and thus sales and ultimately more revenue. We used four ratiosRead MoreProcter Gamble Case Study5150 Words   |  21 Pages2 Procter Gamble Case Study Contributors: Kyla Porter, Gladys Moreno, Jennifer Peters, Jessica M. Hernandez. California State University San Marcos 2 TABLE OF CONTENTS Company Summary Business Description Company Timeline Company Analysis Business Developments- A Review Discussion of Business Strategies 1. Expanding Their Portfolio 2. Developing Adjacencies 3. Entering New Categories With Disruptive Innovation 4. Growing Share 5. Growing Markets SWOT Analysis Strengths Weaknesses OpportunitiesRead MoreProctor Gamble ( P G997 Words   |  4 PagesProctor Gamble (PG) Introduction and Situation Assessment PG is a large multinational corporation from United States which deals in consumer goods. It has its head quarter in Cincinnati, Ohio. William Procter and James Gamble are the founders of this multinational corporation. William Proctor was a candle-maker and James Gamble was soap-maker. They were married to two sisters and their father-in-law helped them establish this business. In 1837, PG was born. During fiscal year 1858-59, companyRead MorePG Strategic Plan8305 Words   |  34 Pages Procter Gamble Strategic Plan TABLE OF CONTENTS Page Executive Summary 4 Introduction 5-7 History 5-6 Mission and Vision Statements 6-7 Strategic Assessment 7-21 External Forces Evaluation Matrix 8-13 Internal Forces Evaluation Matrix 13-18 Financial and Operational Analysis 18-21 Strategic Recommendations 21-31 The Grand Strategy Matrix 21-24 Internal-External Matrix 24-27 SWOT Matrix 27-28Read MoreEssay Unit 6 Assignment 11591 Words   |  7 Pagescentury have set the stage for a new type of leadership. Today, investors are less concerned with past performance, but with future innovation. Sustainable innovation starts with the leadership of the organization. Proctor and Gamble is an innovative leader. The following is an analysis of the leadership qualities that create a culture and on-going process improvement for innovation throughout the organization. This evaluation will begin with an assessment of modern leadership models that supportRead MoreMergers and Acquisitions: Proctor and Gamble, and Wella Ag3268 Words   |  14 Pagesmanagement issues (Doz and Hamel, 1998). This paper will provide a brief history of the two companies, as well as a financial analysis and a summary to conclude whether this merger was a success or a failure. Proctor Gamble is a fortune 500 company. William Procter, a candlemaker, founded the company and James Gamble a soap maker, formed the company known as Procter Gamble (P G) in 1837. The two men emigrated from England and Ireland and settled early in Cincinnati. They might never have met hadRead MoreColgate Max Fresh ( 1 )1536 Words   |  7 PagesCase Study: Colgate Max Fresh (1) Criteria Ratings Pts Situation Analysis, Apparent Issue, Important Facts, SWOT Analysis, Real Issue, Realistic Options, Recommendation, Expected Outcomes Benefits, Method of Evaluation and closing remarks. Full Marks 10.0 pts Mostly Fulfilled Criteria 7.0 pts Somewhat Fulfilled Criteria 5.0 pts No Marks 0.0 pts pts Research: Used Relevant Facts and Statistics, Used External Sources to Support Research Full Marks 3.0 pts Mostly Fulfilled Criteria 2.0 pts Somewhat